Coles seeks to boost local producer ties with RANGEme

By Supratim Adhikari

The partnership comes two years after Coles instigated a Meet the Buyer program, which saw the supermarket chain’s team of buyers visit different locations around Australia to meet with local producers keen to showcase their products. "We are keen to meet potential suppliers face-to-face and try to do that nationally whenever we can," Mr Haggett said. "However, this new online tool means that small and medium businesses have an easy and direct way to approach us with their new products.

RANGEme founder Nicky Jackson said  hundreds of producers had already signed onto the service which will "open new doors to Coles". "Small and medium businesses can often spend large amounts of time and resources looking to secure a buyer for their products," Ms Jackson said. "RANGEme provides them with an easy and confidential way to access the right buyers at Coles and promote their products directly.

Read more here: Business Spectator


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