The private label push was an integral part of Woolworths greater strategy to transform David Jones into a more profitable business that was more relevant to shoppers, and which would ultimately deliver its new owners $130 million in extra earnings over the next few years. ‘‘You will see more exciting, newer brands in the store that are seeking to do a different job and better job than the brands that were there previously,â€™â€™ Mr Moir said. ‘‘But you wonâ€™t see, what everybody has been worried about, you are not going to see the concession business disappearing, or the international designers disappearing, or the Australian designers disappearing. ‘‘David Jones has got an awful lot of very good, very hugely performing brands in this business. ‘‘We will build those businesses just as we build our own brands.
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