Here’s Why Better Data Deals Are The New Competitive Frontier For Australia’s Telcos

By Chris Pash

However, that competition stepped up late in the financial year and even more so since. “As such, we would expect share gains to be more challenging from this point, and in fact we believe TLS (Telstra) is likely to lose share in coming periods,” says Deutsche Bank.

According to Deutsche Bank, Telstra has a job ahead of it to make headway in the pure data for mobile market.

All good numbers, but growth is becoming harder to find with telcos becoming increasingly aggressive, offering cut price deals as they seek market share, according to research by Deutsche Bank.

Deutsche Bank says there is no doubt Telstra achieved the share gain in a period of intensifying competition (such as data bonuses on Vodafone’s Red plans).

Data for mobile devices is the new frontier for the major telcos as the mobile phone market in Australia stagnates.

Telstra mobile market share grew by just 0. 6% in the year to the end of June.

For example, among Telstra’s 16 million domestic mobile customers are 5. 2 mobile devices and 1. 4 mobile data devices.

Read more here: Gizmodo


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