The Birdsnest business started with the purchase of a High Country Fitters store in 2004 and sold 100 dresses in 2008 — it now sells double-digit thousands to women aged 30-plus. “(Communications Minister) Malcolm Turnbull came to the store during the last election and ordered a red dress, but I’m not sure whether he has picked it up yet.
Technology may be the backbone of her business, but Birdsnest founder Jane Cay spends more of her time focusing on service and maintaining the culture that has taken a Cooma store to the world.
Both businesses rely heavily on customer satisfaction, which holds another key, the latest Sensis Social Media report showing “social is still the main driver” — which means people will share experiences with friends.
Read more here: Business Spectator