The online roadmap to wish fulfillment

By John Durie - The Australian

The Birdsnest business started with the purchase of a High ­Country Fitters store in 2004 and sold 100 dresses in 2008 — it now sells double-digit thousands to women aged 30-plus. “(Communications Minister) Malcolm Turnbull came to the store during the last election and ordered a red dress, but I’m not sure whether he has picked it up yet.

Technology may be the backbone of her business, but Birds­nest founder Jane Cay spends more of her time focusing on service and maintaining the culture that has taken a Cooma store to the world.

Both businesses rely heavily on customer satisfaction, which holds another key, the latest Sensis Social Media report showing “social is still the main driver” — which means people will share ­experiences with friends.

Read more here: Business Spectator


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