The rise of a bigger and more complex Asia

By Ben Simpfendorfer

Trading business cards at trade shows worked in the 1990s, but today's leading Australian firms are adding market studies, focus groups, and competitor surveys to their strategy toolkit much as they might if entering the more developed markets of Europe or the United States.

The company's success is an example of why an Asia strategy is not just about building market share, but also defending existing share at home, as increasingly sophisticated Asian competitors look to Australia's market, often starting by tapping the country's large ethnic-Asian populations.

Read more here: Business Spectator

    

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