iPhone 6 to give Telstra $500 million lift

The company used an online survey of 2000 mobile users in August to test how customers felt about their mobile networks and the Apple iPhone 6. "Respondents tend to think that Testra’s service is too expensive [but] despite a higher price, user satisfaction is highest for Telstra followed by Optus and Vodafone," the report said. "Only 25 per cent of the Telstra users believe switching to another operator could enhance their user experience, compared to 36 per cent of Optus users and 50 per cent of Vodafone users.

Telstra has historically done better than other Australian carriers from the launch of new iPhone models.  Surging demand for Apple’s iPhone 6 will increase Telstra’s domination of the mobile market and win it an extra $500 million in revenue, according to Morgan Stanley Research analysts.

Read more here: SMH


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