According to analyst firm IDC, Samsung’s share of the global smartphone market fell 7 percentage points to 25 per cent. “Samsung needs the Galaxy Note 4 to be a hit,” said Ben Wood, chief of research at CCS Insight. “It has to make up some of the ground it lost as a result of the relatively poor reception to the all-plastic Galaxy S5.
Instead, Samsung’s Galaxy Note 4 retains the 5. 7-inch screen of last year’s model, but adds a speedier processor, a better screen, better cameras and software to fit more people into selfies. “Samsung Electronics Australia can confirm that the Galaxy Note 4, Galaxy Note Edge and Gear VR will be launching in Australia later this year.
Wood, of CSS Insight, said Samsung’s rapid rollout of new products underlined the ever-quickening pace of the mobile devices space. “Samsung (has) to anticipate Apple’s every move while looking over its shoulder at the ever-present threat from Chinese manufacturers,” he said.
Even as Samsung unveiled its phones, tech analysts at Gartner predicted that iPhones will be the “must-have” gadget of the holidays. “There’s no question that’s going to be the new device that will drive existing upgrades,” Gartner analyst Hugues J. De La Vergne said.
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